We have to give homage to the patrons. Once this is done, we as the business owner can then relax knowing that needs of the people have been met. We all know that the customers are always right and they have more say so than we'd like to give them credit for. Case and point, you go to the grocery store and you spend money on the things you want and need for your family. The fact that you went to the store to purchase items means that the store will be in business a little bit longer. It is called "Business to Consumer." When a business does business for the sole purpose of providing for the consumer. We all have done some sort of business. We know how we want to be treated. For the most part!
We expect exceptional customer service, reliability and honesty.

Now that you own your own business, keep in mind that the customer could be you and someone else owns the business. You want to treat the customer with respect and provide for them knowledgeable, friendly, energetic customer service. My cell phone carrier is #1 and it has been proven. Their customer service is what keeps them on top. The customer service that they provide is "Ace." The key to keeping customers is to:

1 Friendly

2 Reliability

3 Knowledgeable Staff

4 Genuine Customer Service

These are special qualifications of a "professional" customer service representative. Just because you call someone on the phone and they help does not make them a good customer service representative. It's when they go "all out" to help you. They are more than happy to help.

They say that good help is hard to find. That holds some truth to it. Employing the right customer service people the first time means getting it right from the "jump." When you get it right, the customers also have it right. When the order the product or receive the services, they want to "feel" like they are being taken care of and their needs are being met.

Needless to say, if the customer feels that they are being treated like their concerns are being met, they will tell everyone what a wonderful company you have. On the other hand, if they feel like their concerns are not being met, they will call up the BBB and start to make complaints. Once a complaint is "out" regarding your company, it can have a negative impact on your business.

More importantly, train your employees and equip them with the tools that they will need to be successful when taking a call for a purchase/complaint/compliment or any other reason. Done right the first time, complaints are less likely to happen and you can be rated #1 customer service. When recognition is set in, you can be reputable company that cares for its employees as well as it's consumers.