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Tips For Long Term Customer Retention

• Call each customer by name.
• Listen to what each customer has to say.
• Be concerned about each customer as an individual.
• Be courteous to each customer.
• Be responsive to the individual needs of each customer.
• Know your customers' personal buying histories and motivations.
• Take sufficient time with each customer.
• Involve customers in your business. Ask for their advice and suggestions.
• Make customers feel important. Pay them compliments.
• Listen first to understand the customer. Then speak so they can understand you.

Rate yourself on customer service characteristics:

Service Positives	Rate Yourself 1 (low) - 5 (high)	Service Negatives	Rate Yourself1 (low) - 5 (high)
Positive Attitude, Cheerful Outlook		Down, Depressed, Angry, Preoccupied
Genuinely Enjoy Working w/for People		Rather Work Alone or with Things
Put the Customer On Center Stage		Put Myself on Center Stage
High Energy, Fast Pace		Work At Own Relaxed Pace
View job as Human Relations		Technical Aspects of Job More Important Than Customer
Flexible, Like New Experiences, Unpredictability		Predictability, Routine, and Order More Important
Allow Customers To Be Right		Need Others To Know I Am Right